Cost per lead is a valuable business metric that helps teams optimize their actions to attract ideal clients. Learn how to calculate CPL here, plus walk away with a few strategies for reducing that cost.

Value selling is an effective sales strategy that can help you connect with prospects on a more personal level. Learn different points of value you can highlight and how to implement a new and improved selling process.

Looking for the best way to learn how to build a sales pipeline? Be sure to read our guide for effective sales pipeline management. Click to learn more.

Innovative companies leveraging AI in their lead generation efforts. See how AI could improve each step of your lead gen process and hear about a few popular tools on the market.

Stay in touch with both your social and professional connections with a personal CRM. Read on to hear our take on the best personal CRM apps for managing your digital relationships in 2024.

Learn what lead scoring is, why your company should be doing it, and how to set up an effective lead scoring process. We'll look into eight common lead scoring tactics companies use, depending on their goals.

What is lead qualification? How do organizations qualify leads? What questions should you ask to qualify your leads? Let's answer these questions and more by digging into the lead qualification process.

Make collaboration simple and bring your team together with Google Chat in Gmail. Learn how to use Chat in this guide to start taking advantage of Gmail’s built-in communication tools.

Invest in a top-notch B2B contact database to improve your prospecting efforts and drive stronger results. Read on to discover five B2B contact database providers teams are enjoying in 2024.

The Streak importer helps you add and update CRM data without leaving Gmail. Learn how to import your data in 3 easy steps.

Need to find emails from last week, month, or year? Read this guide to learn how to track down emails using the desktop and Gmail mobile app interface.

Sharing contacts through your iPhone is a quick and efficient way to stay connected. Learn what methods you can use to share iPhone contacts with other people.

Read about the different types of sales leads businesses generate and common strategies for finding them. Get ready to better understand the sales process and how lead generation works across various industries.

Google offers easy ways to edit, modify, and export contacts right from Google Contacts and Gmail. Ensure you stay connected by learning how to edit and manage your contacts well with this handy guide.

A guide to the new Gmail feature, Layouts. How to use newsletter templates in Gmail to create professional branded emails.

Learn what business contacts are, where to find them, and how to nurture relationships with people in your network. Most of all, discover how to properly organize each business contact's information to grow your business effectively.

Learn how to find contacts in Gmail by following these four easy methods that lean on Google Contacts to simplify and streamline communication.

What's the difference between an email domain and an email address? Do businesses need custom email domains and how do you get one? We dig into the answers in this post.