Streak started because two founders needed a CRM but was frustrated of constantly switching between their inbox and external systems. They built a spreadsheet inside Gmail instead. That turned out to be an idea a lot of people had been waiting for.

Fast-forward to today and we're still independent, still profitable, and still building. The core belief hasn't changed: the best CRM is one that fits how you already work, not one that asks you to change everything to use it. What's changed is how much more we can do with that belief now.

We've been profitable and self-sufficient after getting off the ground with our first seed round. That's not a brag—it's a point about how we operate. No board telling us to chase enterprise deals. No acquisition roadmap. No pressure to ship features that look good on a slide deck.

It means we can say no to the wrong things and yes to the right ones. It means when a customer emails and says "this one thing is broken," we fix it. And it means that when the way people work changes—really changes—we can build for it proactively instead of waiting for permission.

The teams using Streak aren't running complex IT deployments. They're recruiters, fundraisers, sales reps, and operators who live in Gmail and need their CRM to meet them there.

We've spent over a decade watching and experiencing firsthand how those workflows evolve—through remote work, through mobile-first habits, and now through AI. That depth of context means we're not guessing at what to build next.

When you need help, a real person is here for you. We meet your team and train them on how to use Streak. We follow up. We give customers a call to ask how new features are working for them and hear their feedback. We ask how things are going six months later.

This is how we stay honest about what we’re building. The feedback that comes through these conversations has shaped almost everything meaningful we've shipped. We've been doing it this way since the beginning, and we don't plan to stop.