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Manage creator partnerships in Gmail

Track creator outreach, content, and delivery in one shared pipeline — built for businesses and brands running their own influencer program
Streak creator partnerships CRM pipeline inside Gmail showing creators organized by stage — Identified, Outreach Sent, Negotiation, Contract Review, Product Shipped — with platform (Instagram, TikTok, YouTube), audience size, follower tier, partnership type, and campaign
Trusted by 4,000+ companies and 750,000+ professionals

Scale creator outreach from your inbox

Start personalized conversations and move interested talents forward with tracked mail merges sent from Gmail.

Streak mail merge draft "Partner with Atlas Active" sent to 24 creators with personalized <contact_givenName> and <audience_category> variables for scalable, personalized creator outreach

Mail merge

Send personalized outreach to a list of creators in one tracked send.

Gmail email "Partner with Atlas Active" with Streak email tracking showing 5 views and 2 clicks — with exact location, time, and a "Summer campaign brief" link click tracked

Email tracking

Know who opened, clicked, and replied, and who needs a nudge.

Streak email snippets panel showing creator partnership outreach templates — "Creator partnership outreach #outreach-intro", "Follow-up: No response #outreach-followup", "Interested creator reply #creator-interest" — and partnership docs like "Send content brief" and "Proposal follow-up"

Snippets

Reuse templates for product info, shipping logistics, and partnership details your team sends often.

Streak automation: "Box changes stage" (leaving Contract Review, entering Product Shipped) → "Send a follow-up email: Your package is on the way" — automatically notifying creators when their product ships

Automatic follow-ups

When a creator moves to a new stage, schedule tasks or send follow-up emails automatically.

Frequently asked questions

What is an influencer CRM?

An influencer CRM helps brands track creator and influencer partnerships — outreach, contracts, content, and delivery — in one place. Streak runs inside Gmail, so you manage partnerships next to the emails they happen in.

How do brands manage creator partnerships in Streak?

Build a pipeline with a stage for each step, from outreach to delivered content, and keep every email, contract, and draft attached to the right creator.

Can Streak capture inbound creator requests from social?

Yes. Connect a form so creators who reach out from Instagram, TikTok, or your site land as structured records in your pipeline.

How is Streak different from an influencer marketing platform?

Streak isn't a creator marketplace or discovery tool. It's a CRM for managing the partnerships you're already building — outreach, relationships, contracts, and delivery — inside the Gmail your team uses.

Does Streak work for influencer or talent agencies?

Yes. If you run an agency that represents creators and pitches them to brands, learn how Streak is used as a talent and influencer agency CRM.

Can my whole team see a creator's full history?

Yes. Based on your permissions, anyone on the team can see the full email history and status for a creator, so partnerships don't stall during handoffs.

Start managing creator partnerships in Gmail today.

Try Streak free — installs into Gmail in seconds.

Streak creator partnerships CRM pipeline in Gmail showing creators at the Identified stage — Emma Carter (Lifestyle), Jake Rivers (Fitness), Maya Lee (Beauty) — accessible directly from the Gmail sidebar