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Product development CRM, built into Gmail

Track features and releases in one pipeline, right in Gmail

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Track product work in a pipeline inside Gmail

Turn the email discussion your team already has about product into a tracked process, with no new tool to adopt.

Streak AI pipeline builder generating a complete "Product Dev" pipeline from a plain-text description — with stages (On Deck → Launched), custom columns (Figma Mock, Beta Date, Launch Date, Priority, Incomplete Task Count), and saved views (High Priority, Blocked Items, Customer Request)

Streak Product Dev pipeline filtered to "AI High Priority — Nicolas" (Priority = High, Assignee = Nicolas T) — showing AI-category features with a Figma Mock column for tracking design links alongside engineering progress

Streak product dev pipeline showing a "Time to Market" formula column — with a DATEDIF formula calculating days from kickoff to launch date — giving the team an automatically calculated metric for every initiative

Keep one hub for every feature and its discussion

Give every team one place to see a feature, its files, and the conversation behind it.

Streak product dev box timeline for "AI Field Suggestions" feature showing all emails, a stage change to "In Progress", @mention comments from Ashwin Santiago and Nicolas Trevino, and attached files — giving the team full context on each initiative

Streak product dev box for "AI field suggestions" showing the Custom Columns panel — Mock Ready, Figma Mock, Prototype, Beta Date, Launch Date, and more — alongside an AI Autofill button for populating feature fields automatically

Streak product development pipeline sharing settings for Acme Cloud's team — Marketing Manager, Product Designer, Content Writer, and Sales Representative — with auto-share emails enabled for cross-functional product visibility

Track metrics and spot bottlenecks

See where work slows down between idea and launch.

Streak product dev reporting dashboard showing a Funnel Report bar chart (items by stage: On Deck → Launch), a "Boxes by User" pie chart, and a "Boxes by Category" pie chart broken down by AI, Integrations, Reporting, Workflow, and Performance

Streak AI-generated product feature summary for "AI field suggestions" — showing overview, development history, and next steps for the current release cycle

Streak AI "Ask" feature querying a product dev box — "What's the latest on this release?" — with an AI-generated answer from the full feature thread and comments

Keep the team moving and aligned

Keep work on schedule and the right people in the loop.

Streak automation: "Box changes stage" (leaving QA & UAT, entering Launch Ready) → "Add task to box: Confirm launch content needs, assigned to box owner, due in 1 day" — automating launch readiness follow-ups

Task assignment

Assign next steps and track what's done at each stage.

Streak automation: "Box stage changed" → "Generate AI Summary" → Slack notification in #Product Dev: "AI field suggestions moved to [Launched], Owned by: Nicolas Trevino, Category: AI, AI Summary: Shipped after 48 days in development"

AI automations

Post an update to your team in Slack automatically when a feature changes stage.

Streak automation: Google Form submitted → new feature box created → Slack notification in #Wishlist: "New feature requested — Custom order for Collection Items, Client Company: BluePeak Logistics" — automatically capturing customer feature requests from a form

Intake and integrations

Collect feature requests through Google Forms and connect the tools your team already uses.

Frequently asked questions

Can I use Gmail for project management?

Yes. Streak turns Gmail into a pipeline for tracking work through stages, with custom fields, shared visibility, and reminders, so a team that runs on email can manage a process without a separate tool.

What is a CRM for project management?

It's using a CRM's pipelines and records to track work, not just contacts. Streak's pipelines hold features, releases, or any process you run, with the email and files for each attached automatically.

Is Streak a replacement for Jira or Asana?

No, and it isn't trying to be. Streak fits teams that coordinate product work over email and want a lightweight tracker inside Gmail, rather than a dedicated engineering tool with sprints and issue tracking.

Can different teams see the same project without being on every email?

Yes. Based on the permissions you set, engineering, client, and other teams can view a project's full email history and files without being CC'd on every thread.

Can I track metrics like velocity or time to market?

Yes. Formula columns calculate process metrics automatically, so you can track velocity, time to market, and how accurate your release estimates are.

Your product coordination runs on Gmail. So should your CRM.

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Streak product development CRM pipeline in Gmail showing features at the On Deck and In Progress stages — accessible directly from the Gmail sidebar