Email tracking is a Streak power tool that shows if and when an email was opened. It also indicates if somebody opened the email more than once and might be an interested prospect.
While a popular Streak feature, acting on this information has been a manual process… until now.
Say hello to our new email tracking magic columns 👋 They’ll help you follow up with engaged prospects as you filter, sort, and group your pipeline based on email tracking data.
Want to follow up with contacts who read your last email? How about prospects who opened it multiple times? Or maybe you want to move leads to a new pipeline stage based on their engagement?
Add the new email tracking magic columns to your pipelines and decide how to take action on email engagement — or lack thereof.
✨ Date of Last Tracked View: when the most recently sent email in that box was viewed.
✨ Total Tracked Views: how many times the most recently sent email in that box has been viewed.
Note: email tracking magic columns do not backfill previous email tracking data, but will update with data moving forward. However, editing a box timeline (tasks, emails, call logs, meeting notes, comments) once the column has been added will cause the column to update and populate with existing data.
3 ways to follow up with prospects based on email engagement 📬
We’ve been dreaming up all the ways we can filter and sort our email tracking data with saved views, and we think you’re going to want in on this.
Saved views pull in whichever boxes match your filter criteria in real-time and allow you to visualize the data in different ways. When combined with magic columns, they provide insights to efficiently manage your pipeline and workflow.
Below are 3 ways we’ll be using the new email tracking magic columns.
1. Send a mail merge to users who read your last email