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The 7 best email tracking tools to use in 2023

The 7 best email tracking tools to use in 2023

8
min read

Email is one of your top resources for sales outreach, lead generation, and lead nurturing.

Almost 90% of marketers use email campaigns to nurture their audiences – but only 58% of them say they use them successfully. So what’s going wrong?

It could be that marketers aren’t leveraging email campaign data to iterate and improve their marketing outreach.

Email tracking tools are one way to learn what’s working and take your sales and marketing campaigns to the next level. They do this by:

  • Providing data and insights for your campaigns so you can repeat what’s working and adjust what isn’t
  • Alerting you when a recipient opens your emails so you can respond while you’re top of mind

When you find an email tracking tool that fits your strategy and workflow, you can increase email open rates and click-through rates to maximize ROI.

We’ve gathered our favorite email tracking tools, their key features, and their pros and cons to help you upgrade your tech stack.

Let’s get started.

What are email tracking tools?

At the most basic level, email tracking tools are software used by sales teams, marketers, customer success teams, and small businesses that trigger alerts, collect data, and provide insights on success metrics – like open rate and response rate. 

Some products offer email tracking as one feature within a larger product ecosystem, like a CRM or email marketing tool, but all email tracking tools include the above.

Email tracking tools insert a tiny image, called a tracking pixel, into an email. When the recipient opens the email, their email provider has to send your provider a request to open the image.

That request lets you know the recipient read your message – which contributes to your open rate in an email campaign. Open rate is just one of six email tracking metrics you can typically monitor with email tracking software.

7 best email tracking tools 

All tools have the same fundamental functions, but with different email tracking features here and there.

The best email tracking software available is going to be the one that gives you the data you need and fits into your current software ecosystem and budget. 

We’ve gathered the top 7 email tracking solutions so you can make an informed decision for your business.

Here they are at a glance, unranked:

  • Streak
  • Lavender
  • Hubspot
  • Yesware
  • EmailAnalytics
  • Mixmax
  • Mailtrack

Let’s talk software.

Note: All prices are accurate as of 09/2022

Streak

Email tracking pricing: free unlimited email view tracking, notifications, and data. Link click tracking is available on paid plans.

Let’s address the elephant in the room – yes, Streak is our pride and joy.

But we’re only going to give unbiased information. We promise.

Streak makes tracking emails in Gmail super simple. Just install the free Chrome extension and you’re good to go. Your emails will automatically be tracked by default, and you can turn it on or off on a per-email basis.

Key features include:

  • Unlimited free email tracking in your Gmail inbox
  • Notifications when your emails are read
  • Filter and sort your emails by when or how many times they were viewed
  • Link tracking
  • Email tracking on your iOS device with the free Streak app
  • List of recently viewed emails that you’ve sent
  • Data on email views and responses for mail merges

Streak’s ideal user is anyone managing business processes and communications in Gmail. Since Streak is integrated directly with Gmail, that means you don’t need to have another app or window open while you’re working to use these features.

Streak also offers full CRM features and other email tools in Gmail, enabling you to manage your workflow, contacts, and emails from your inbox.

We offer a generous free plan, as well as paid plans for more advanced features. 

Lavender

Email tracking pricing: track 5 emails per month free. $29/month for unlimited emails.

Lavender is a browser extension that’s part AI writing assistant and part inbox productivity tool.

Its key features include:

  • Email tracking with open rate and reply rate metrics
  • Real-time tone and readability checker as you write emails
  • Mobile access
  • AI that provides insights on your writing – what you’re great at and where you can improve

Lavender is optimized for sales teams first and foremost. It’s also a useful tool for founders emailing potential investors, job-seekers contacting new companies, and anyone looking to up their email game.

Like Streak, Lavender also has a free plan, including email tracking, to start you off. However, the free plan only allows you to analyze five emails per month. For unlimited emails, you need a paid plan.

Hubspot

Email tracking pricing: free email tracking and 200 free email view notifications per month. Upgrade to paid plan for more/unlimited notifications. 


Hubspot is a CRM and marketing platform for customer service, sales, and inbound marketing. Its email tracking is a part of the Hubspot Sales Hub component.

Its key features include:

  • Email tracking with open rate, click-through rate, and attachment download metrics 
  • A Hubspot CRM integration
  • Detailed contact activity stream, which includes the above metrics and website views
  • Real-time desktop notifications when a lead interacts with your email
  • A chrome extension for easy access

Hubspot’s ideal user is anyone already using Hubspot as their CRM solution, as well as sales teams, marketers, start-ups, and mid-size businesses.

You can use Hubspot’s email tracking features for free.

Yesware

Email tracking pricing: free for emails sent within 24 hours. Must upgrade to paid plan for emails sent beyond 24 hours.

Yesware is a sales productivity platform – a sales toolkit for sales teams and sales professionals.

Its key features include:

  • Email tracking with open, click-through, reply, and attachment view metrics
  • Real-time notifications for email opens or link clicks
  • A quick view of engagement history with each prospect
  • LinkedIn and Salesforce integration
  • A dashboard with clear reporting and analytics

You’ll be able to track email view and other data within 24 hours of sending an email with Yesware’s free plan. To view email tracking data beyond 24 hours, you need to upgrade to a paid plan at $15/seat/month

EmailAnalytics

Email tracking pricing: free 14-day trial, then plans start at $5/month

Email Analytics is a data, analytics, and statistics solution for Gmail and Google Workspace. It features some very unique metrics for a different look at your email marketing campaign. 

Its key features include:

  • Email tracking with response rate and response time metrics
  • Detailed reports on total emails sent and received and top senders and recipients
  • A dashboard with email traffic by day of the week and hour of the day

Email Analytics’ ideal user would be a sales team looking to accurately track email quota, as it allows you to compare team members and the total emails they’ve sent. Although any company interested in these unique analytics would benefit from using this software.

Its free trial lasts 14 days. After that, if you want to continue using the platform, you will have to subscribe to a paid plan.

Mixmax

Email tracking pricing: Free up to 100 emails/month, then must upgrade to a paid plan starting at $9/month for individuals.

Mixmax is a sales engagement platform for Gmail that helps you engage with prospects, schedule meetings, and automate some of your process.

They offer email view tracking and notifications in Gmail as part of their product suite. Key features include: 

  • Email open and click tracking
  • Opened attachment stats
  • Notifications and alerts for opened emails

Mixmax is good for sales teams looking to leverage email outreach and organize sales calls. However, once you’ve sent 100 emails in a month, you’ll need to upgrade to a paid plan to continue tracking emails. 

Mailtrack

Email tracking pricing: free unlimited email tracking, emails have Mailtrack signature. Must upgrade to paid plan at $5/month to remove signature.

As the name implies, Mailtrack is a product solely focused on email tracking in Gmail. For people looking for a simple tool just to see if your emails are read and get some email tracking data, this is a good option.

However, the free version requires that your emails have a Mailtrack signature on them, indicating to your readers that you’re using the tool to track views. It will also only show you the first time an email was opened, not if your recipient opened it multiple times. That means you could be missing valuable engagement data if you don’t upgrade to a paid plan. 

Key features include: 

  • Track unlimited emails
  • Notifications and alerts
  • Works on iPhone and Android
  • Daily report

Trying out email tracking tools

Many of the tools mentioned have a free version or trial so you can see what works best for your email workflow. Some tools have additional features, like email tracking data in your sales pipelines or tips for improving your email message. 

When choosing an email tracking tool, you may want to consider: 

  • Does it fit in your budget?
  • Is it easy to use without thinking too much about it?
  • Are you able to fit it into your current workflow?
  • Will your team adopt it?
  • How are you able to use the data it provides?

To make sure you’re getting the most out of any tool, it’s always a good idea to contact the company and see if they have implementation or onboarding resources available to help you get set up.

To learn more about using email tracking data at Streak, check out our Email Tracking video lesson or reach out to our team for more information.

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