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Last November we launched Email Tracking in Gmail and it’s been a great success.
One of the missing pieces of our solution was the ability to see which of your emails have been recently read by the recipients. This is useful when you’ve sent out a few dozen emails and you want to follow up with people as soon as they’ve read the email.
We’re proud to say that we’ve now launched a “Recently Viewed” link inside of Gmail.
This link shows up underneath your “Sent Mail” folder, and if you don’t want to see it you can just click the triangle to toggle it off.
Clicking on that link will do exactly what you think. It’ll take you to a list of your emails ordered by the date that they’ve most recently been read.
We annotate this list with the actual view date and order the emails based on when they were viewed (newest up top) instead of when you sent out the email.
The best part about this list, is that it’s just a regular list of emails inside of Gmail. This means you can star, label, read the thread, add it to a box, etc. Just like any list of emails.
It just works.
Getting this list to work right has been a lot of work, but after seeing the results we think it was definitely worth it. We’re confident you’ll agree. Check it out and let us know what you think!