LinkedIn integration: add enriched contacts to your CRM

Prospecting usually starts on LinkedIn, but CRM updates and email lookup happen later, in other tools. That delay slows follow‑up and leaves context split across systems.

How LinkedIn prospecting works in Streak

When you view a profile or company page on LinkedIn, you’ll see an Add to Streak button. Clicking it sends the profile to your Streak CRM, creates a contact or deal, pulls in key profile details, and automatically enriches the contact with an email address so it’s ready for outreach.

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Send LinkedIn profiles to your CRM

Browse LinkedIn and send profiles directly to your CRM in Streak with the Send to Streak button in LinkedIn.

When you create a record, you can place it in the correct pipeline or contact list so it’s already organized when you return to your CRM to follow up.

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Create a contact or record in Streak

When you add a LinkedIn profile to Streak, the CRM record is created with a combination of profile data from LinkedIn and enriched contact data.

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See when prospects are already in your pipelines

Streak shows whether the LinkedIn profile already exists in your CRM. This helps prevent duplicate contacts or deals and keeps your CRM cleaner as you prospect.

Click on the contact or record to jump directly to their contact page or deal in Streak.

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Contact and email enrichment

When a LinkedIn profile is added to Streak, the CRM record is created with a combination of authoritative LinkedIn data and enriched contact data.

Captured from LinkedIn

Streak pulls in profile information directly from LinkedIn, including:

• First and last name
• Company
• Title (when available)
• LinkedIn profile URL

Email enrichment

If a contact does not already have an email address, Streak automatically looks for a verified email address and fills it in.

Email enrichment runs whenever a LinkedIn URL is added or updated, regardless of how the contact was created.

Faster, more consistent LinkedIn prospecting

Bringing LinkedIn prospecting directly into the CRM removes delays, reduces cleanup, and keeps follow-up work aligned across the team.

• Faster follow‑up — contacts are created and enriched at discovery, not hours later
• Cleaner CRM data — fewer duplicates and fewer incomplete records
• Less context switching — prospect on LinkedIn, follow up from Gmail, manage everything in Streak
• More reliable handoffs — shared context makes it easier for teams to coordinate outreach