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AI Autofill: automatically fill CRM fields from your deal timeline or the web
Keep your pipeline up to date without the manual work.

Your CRM is only useful if the data in it is current.
Keeping fields up to date — next steps, deal status, company details, lead research — usually means time you'd rather spend on actual work.
Autofill does it for you, reading what's already in your deals and conversations or turning to the web to find what isn't.
Keep your pipeline current without manual data entry
Every deal generates information that belongs in your CRM — agreed next steps, key dates, lead context, deal status — but it usually stays buried in the thread.

Autofill reads your email history, call notes, and meeting records and enters that information into the right fields, so your pipeline reflects what's actually happening without anyone having to update it manually.
- Next steps stay current after every email. Autofill reads the most recent thread and fills the field — no manual notes, no follow-up lag.
- Leads get classified on arrival. When a new inquiry comes in, Autofill reads it and populates your pipeline with the right value, respecting your defined classification options for clean, reportable data.
- Key dates make it out of email threads. Contract expiry, trial end dates, stated timelines — Autofill finds them in emails and writes them into structured date fields.
- Lead context is captured at the right moment. Pain points and use cases from the first inquiry go into a field immediately, ready to filter or report on later.
Research leads without leaving your CRM
For data that doesn't exist in your inbox — company details, lead intelligence, enrichment — Autofill can search to the web to find it.
Give each field its own research instruction and Autofill runs it on one record or in bulk across your entire pipeline, writing results directly into your existing columns.

- New leads arrive enriched. Company size, industry, funding stage, and HQ location are already filled in by the time you open the record.
- Every lead gets scored against your ICP. Autofill evaluates each lead against your criteria and returns a score with a sentence of reasoning, so qualification is consistent across your team.
- Outreach openers write themselves. Autofill pulls a recent company milestone or news item and drafts a personalized first line — ready to drop into your mail merge.
- Buying signals are visible before the first call. Tech stack, recent hiring patterns, and other public signals are surfaced into structured fields before anyone picks up the phone.
Autofill does this inside the pipeline where your team already works, using the columns you've already built. This means you can eliminate standalone data enrichments tools to consolidate your tech stack.
Get precise results with custom instructions
Custom instructions let you write a detailed prompt for how a field should be filled — not just where the data comes from.

Custom prompts are especially useful when you need:
- Consistent formatting across records
- Clear definitions for what counts as a valid value
- Specific summaries or extracted details
Autofill shows its reasoning alongside the result, so you can quickly verify values and refine instructions over time. This feedback loop makes Autofill more reliable the more you use it.
Run autofill manually or automate data entry
Manually — on demand while you work
Trigger autofill any time — while reviewing a single deal or batch updating a segment of your pipeline. You decide when it runs and which fields it fills.

Automatically — as part of a Streak automation
Add AI Autofill box fields as a step in any Streak automation flow. Set your trigger and autofill runs at the right moment without any manual prompting.

A few examples of how you can automate AI Autofill in Streak:
- Box created → autofill enriches company fields from web research before you open it
- Stage changes → autofill updates a "next steps" or "deal status" field based on the latest emails
- Stage changes → autofill scores ICP fit and updates a qualification column automatically
FAQs
What is AI Autofill in a CRM?
AI Autofill is a CRM capability that uses AI to find information and automatically fill CRM fields for you. Instead of manually searching emails, notes, or websites, Autofill pulls relevant data from your timeline or the web and enters it directly into your pipeline.
How is autofill different from automation?
Traditional automation rules rely on fixed triggers and predefined logic. AI Autofill works at the field level and uses context to determine the correct value, which makes it better suited for unstructured data like emails, notes, and web content.
Does it automatically change my data?
Not by default. Autofill is manually triggered unless you configure it as part of an automation. Either way, you control when it runs, which fields it fills, and which data source it uses.
What kind of fields can AI Autofill fill?
AI Autofill works with most common CRM field types, including text, dropdowns, dates, and checkboxes. It fills based on context from your deal timeline or from web research, depending on how each field is configured.
Is AI Autofill accurate?
Accuracy improves when Autofill has clear instructions and the right data source. Autofill also shows its reasoning so you can verify results and refine how fields are filled over time.
How much does AI Autofill cost?
AI Autofill from the deal timeline costs 1 credit per run, while Autofill with web research costs 5 credits per run.
Still have questions?
Can't find the answer you're looking for? Feel free to chat with our friendly team!
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