Meet Shine Talent Group:
Scaling Influencer
Marketing with Streak

“Streak has become the backbone of how we run campaigns and manage creator relationships. It keeps our growing team aligned and makes sure no detail slips through the cracks.”
_{— Samantha Hicks, Managing Director, Shine Talent Group}

The company

Shine Talent Group is a leading influencer marketing and talent management agency with a global presence across the USA, Canada, and the UK. For over a decade, they’ve partnered with top brands and leading agencies to deliver high-impact campaigns, connecting creators with businesses to drive meaningful results.

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Challenges

“We were working on spreadsheets. It was awful. There's a lot of human error and honestly, we just outgrew it.

But all of the campaign tools were built for brands and PR agencies versus talent management agencies, which meant we were paying a super high fee for 80 features and only using two of them.”

_{— Samantha Hicks, Managing Director, Shine Talent Group}

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As Shine Talent Group grew, their systems couldn’t keep up. Important emails lived in individual inboxes, making it hard to keep everyone on the same page.Campaign details were scattered and sometimes slipped through the cracks. Without a central place to track updates, collaboration became more time-consuming than it needed to be.

• Siloed communication – Important emails lived in individual inboxes, causing missed updates and gaps when team members left.
• Lack of visibility – Working in spreadsheets and Slack threads made collaboration slow and error-prone.
• Inefficient tools – growing to 300+ creators demanded a more structured system for email management.
• Limited transparency – Without shared access to client and creator correspondence, it was difficult to oversee relationships or transfer accounts smoothly.

Scaling their roster of 300+ creators meant Shine needed a more structured, transparent way to manage campaigns and relationships.

Streak solution

Shine implemented Streak to manage creators, campaign communication, and brand partnership emails — all from inside Gmail.

Flexible CRM for creator workflows

Streak’s customizable pipelines let Shine track everything from influencer outreach to brand deal negotiations and campaign deliverables in one shared workspace.

Custom fields capture key campaign details like deliverables, rates, and product sends, so nothing falls through the cracks.

Email transparency and collaboration

Emails, approvals, and contracts are automatically organized in shared pipelines, giving every team member and manager full visibility into active deals.

Permission controls let managers oversee communication across accounts, while talent managers work only within their assigned relationships.

Time-saving snippets and email tools

With more than 1,500 shared snippets, Shine instantly accesses key details like creator addresses, media kits, and rate cards — keeping information consistent and cutting down time spent searching or re-typing.

Automated campaign reporting

Streak automations handle recurring tasks like weekly pitch exports, assigning talent managers, and following boxes when deals advance — saving 10+ hours each week across the Shine Talent team and ensuring campaign data stays up to date.

Results

With Streak, Shine simplified coordination, gained transparency, and built a system ready to scale as their business grows.

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“We save hours of coordination every week because everything is in one place — no forwarding emails, no digging through threads.”
_{— Samantha Hicks, Managing Director, Shine Talent Group}