How to use OpenAI’s ChatGPT to write the perfect cold email
Finally, an AI text generator that sounds like it’s written by a human. Learn how OpenAI’s ChatGPT can help you write effective cold outreach emails with just a simple prompt.
When it comes to modern marketing, personalization is key. Customers are inundated with emails, ads, and other marketing messages throughout their days. The best way to differentiate your brand from competitors is to personalize your marketing content by offering targeted deals, referring to customers by their names, and so on.
The only problem: it’s tough to personalize emails at scale. However, there is a potential solution in the form of dynamic emails.
But what is a dynamic email? This guide will explain dynamic emails in content marketing, the benefits of using them, and how to practice dynamic email marketing step-by-step.
A dynamic email has content that automatically changes to personalize the message based on your recipients’ preferences, behaviors, and gathered data.
For example, you might send out a mass email blast to your entire email marketing list. Although those emails may all share a base template, each customer gets a slightly adjusted email message referring to them by name, mentioning a previous purchase, recommending specific offers, etc.
A dynamic email sent by a real estate agent may offer a custom message to buyers based on the neighborhood or price range they indicated.
Dynamic emails are an effective marketing tactic because they adjust to fit the needs or preferences of recipients while retaining cost-effectiveness at scale. Through dynamic email marketing, you can personalize many different aspects of email messages, from text to visuals to calls to action. In this way, your marketing messages will resonate more directly with your target consumers and increase engagement across the board.
In any marketing email, you can adjust or program different elements to be dynamic to reflect customer tastes, contact information, and more. Here are a few email elements you can make dynamic in your email outreach, but we’d encourage you to experiment and find other ways to customize dynamic emails.
Try a dynamic email subject line that directly mentions the products offered in the email’s body (those products will also change depending on customer data, of course). This requires a tool that allows you to enter a variable in the subject line of your email outreach.
You can personalize your message to include the recipient’s name in communications, such as the greeting in the email body or the subject line. While this has become common practice, it still helps to grab a customer’s attention right out of the gate.
Next, you can make the visuals in your email content dynamic and engaging. Images, videos, illustrations, and even GIFs can be dynamic based on customer needs, purchase history, and so on.
Have a sale, deadline, or event coming up? Try including a dynamic countdown clock for special holiday sales or inventory updates to inspire a sense of urgency in your email recipients.
Call to action (CTA) buttons are meant to grab the attention of your subscribers and direct them to take specific action. Often, they lead to a product page where they can purchase the item you’re promoting. Sales teams will also include a CTA that links to a scheduler for a sales demo or consultation call.
You can customize your CTA button to boost your click-through rate by directly mentioning a recommended product or suggesting different actions based on where they are in your sales or marketing funnel.
Make sure you’re sending your marketing emails from a professional email address. This will instill trust in customers and make them more likely to click through to your site.
There are many benefits to leveraging dynamic email content in your marketing campaigns. These benefits include:
It’s one thing to know the benefits of dynamic email marketing; it’s another to employ this marketing tactic effectively and efficiently.
The next section will explain how you can use dynamic email content in your upcoming marketing efforts, even if you don’t have any experience yet.
In order to create a dynamic email, you need to collect extensive customer data. Gathering customer data is important for any type of marketing, not just dynamic email marketing.
You should already be doing this using a comprehensive CRM platform, email and link tracking, and other tools that help you understand your customers’ goals and behavior.
However, you may need better customer data than you’ve been collecting to make resonating, accurate dynamic content for your leads. You can do this in a few different ways:
Your next step is to segment customers into different groups or demographics. When you divide your subscribers into distinct groups, you’ll be able to increase email engagement by making more targeted, effective email ads and newsletters for each group.
Some common ways to segment your leads and customers include:
Each of these data points should be a column or field in your CRM. Some CRMs will auto-enrich your contact data by scraping publicly available sites (like LinkedIn and social media) and including information about organization size, industry, and location.
In any case, conduct thorough research and create customer segments based on their purchases, where they are in the purchase funnel, etc. Then you can create different classes or types of emails that speak to different needs.
The third step is to customize dynamic email messages and content based on your customer segments, as well as their unique wants/needs. Like with invoicing templates, it’s wise to start with basic email templates that have room to grow or shift based on what you find to be successful.
Get creative with this part; there’s no real limit to how you can provide personalized content to your subscribers.
For instance, you can use your customer’s purchase history to recommend products that complement previous purchases. You could also compare customer data points between potential and existing customers. If your data shows that customers in a certain age range or industry tend to purchase a particular product, try marketing that product to leads in your funnel that match the same criteria.
Dynamic email content is a great option if you want to scale your marketing efforts and appeal to your customers in the personal, customer-oriented way they’ve come to expect. With dynamic emailing, you can connect to your target audience members and scale your brand without sacrificing quality or your budget.
Tools like Streak offer free email tracking, CRM, and mass email capabilities right in Gmail. Add leads directly from your inbox, record details from your conversations, and create auto-enriched contacts for each prospect.
When you’re ready to send email outreach to your email list, insert data from your contacts and CRM as variables in your dynamic email, and send away.