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5 of the best B2B contact database providers of 2024

5 of the best B2B contact database providers of 2024

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Keeping an up-to-date repository of contact information for your prospects and customers is one of the most time-consuming and challenging parts of being in a B2B organization — unless you’ve got the right technology in place.

B2B contact database providers exist to supply teams with leads and give sellers quick access to tons of accurate information about in-market accounts.

These lead repositories exist to overcome one of the biggest challenges of B2B sales. Approximately 54% of marketers say improving low lead quality is their biggest challenge right now. After all, what use are leads if those leads don’t ever convert?

A quality B2B contact database can bolster your lead generation efforts, but where should you turn for a high quality B2B contact database? Let’s examine the top contenders for sales and marketing teams in 2024.

Why use a B2B contact database for business contacts?

B2B sales are booming. It’s estimated they’ll top $20.9 trillion worldwide by 2027, and competition is on the rise. That’s why in the modern marketplace, data is the driving force behind lead qualification and conversion.

The best B2B contact databases provide a list of contacts and companies containing vital information, including:

  • Name
  • Email address
  • Phone number
  • Job title
  • Company size
  • Income

Some databases even contain fields where sales reps can note buying intent or see automatically calculated lead scores. Using these platforms ensures reps and sales leaders alike have constant access to reliable data. So, what impact can B2B contact databases have on organizations?

Let's take a look.

Keep your contact database organized with informative data

Saving time and streamlining your sales efforts is the most impactful way to improve performance. A major obstacle though is organizing thousands of contacts, each with updated, relevant data. Even back in 2017, 70% of B2B data decayed annually. Interacting with inaccurate or out-of-date lists can waste up to 70% of your prospecting time.

Another problem B2B contact databases solve is providing instant access to relevant, actionable insights, including:

  • Demographic data: Groups of people based on broad characteristics, including age, gender, and location
  • Company data: Vital company information, such as the number of employees, primary products or services sold, and annual revenue
  • Buyer intent data: Insights about specific buyer behaviors online that help reps identify the right people in the right accounts at the right organizations
  • Technographic data: An analysis of a company’s tech stack, including software, hardware, and applications

Market-leading B2B contact database platforms simplify accessing and organizing this data, providing your reps with everything they need in real time.

Easier mapping of target accounts

Gain a 360-degree view of your top-priority target companies. The very best B2B databases provide unrivaled insights into the inner workings of the companies who fall right into your ideal customer profile (ICP). This may include information about the relationships between decision-makers and even the team’s internal structure.

Quicker outreach for lead generation

Accelerate your sales efforts to avoid wasted time with supercharged outreach. These products strap a rocket ship to your lead generation efforts by telling you who the key decision-makers are and which leads you should act upon based on behavior, intent, and the numbers.

Many B2B contact databases also enable sellers to send emails or make calls without leaving the dashboard.

How to choose a B2B contact database provider 

B2B contact databases aren’t a new invention; they’ve been an industry staple for years, and there are hundreds of options out there. Before committing to any one provider, be sure to measure each of your options against the following checklist:

✅ Company contacts database is up-to-date

High data decay rates quickly render a database obsolete. Focus on how often a provider updates their list if you’re buying leads or if you’re generating all of your own leads, be sure you revisit all collected data on a quarterly basis. If you’re only updating your list(s) once every 12-18 months, that’s a problem.

Don’t allow the number of B2B contacts on your list to ever outweigh data quality.

Here’s how to tell if a purchased contact database is out-of-date

It’s tough to tell if a contact database is out-of-date from the outside, so you’ll likely have to rely on what other customers say online. However, if you already have a database, here are some red flags:

  • High rate of bouncebacks
  • Spikes in unsubscribe requests/spam complaints
  • Lots of inactive accounts
  • Inactive companies
  • High data age

✅ The size (and quality) of the contact database

Most businesses inspect the number of B2B contacts on the list before they ever consider purchasing a list of leads. Ultimately, this tells them how much data they’re paying for, which lets them consider the potential cost per lead.

Assuming a database’s size is worthwhile, be sure to still examine its data quality. The data should be recent, but what is included in the database? Low quality data only leads to poor results.

Note: Some companies want B2B contact information from a specific geographical market or with data from a precise niche. If that applies to you, ask yourself constantly: Does this database provide those things?

✅ Platform usability and functionality

Your database should be easy to navigate with intuitive search and filter functions. Reps should be able to quickly pinpoint the information they need, update data, and manage their leads.

✅ Security of all customer data

All industries must consider data security and privacy. Not just for reputational purposes but to abide by domestic and international law.

The database should comply with all relevant regulations, including the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Non-compliance could result in massive penalties and irreparable damage to your reputation.

Ask yourself, "Does this B2B contact provider have contingencies in place to make compliance simple?"

✅ Customer service quality

Any B2B database provider you work with should provide you with the support you need. In other words, expect a customer service team to leap into action if something goes wrong. A consistently available customer support team is invaluable if you have questions regarding the data or need support because you found a glitch. After all, time is money.

✅ Data integration

Consider whether the database integrates with other tools, including your personal and professional CRM platform. Integration with existing tools is vital because it streamlines lead management and enables a frictionless sales process.

5 of the best CRMs and business contact database providers

Anyone in sales knows the value of a great database to scale their reach and enhance their performance. However, with so many B2B data providers available, making the correct choice takes time and effort. 

Instead of spending hours doing your own research, we’ve scraped the market to discover the top five CRMs that could house information from a paid list of leads.

1. Streak

Streak is one of the best tools for managing email lead generation and conversion efforts. More than 750,000 people use it to organize their pipelines, simplify email contact management, and create bespoke views to suit your operation. 

screenshot of Streak lead generation pipeline integrated in Gmail

Streak also offers extensive options for sorting, filtering, and tracking contacts. Moreover, it uses AI to enhance each contact’s information with publicly available data, allowing reps to use the latest data to reach buyers effectively and strategically.

Key features

  • Email tracking
  • Sorting and filtering
  • Enhanced contact information
  • Tailored contact pipelines
  • Customizable views


  • Free for 14 days
  • Personal plans for $15/month
  • Pro+ for $69/month

2. LinkedIn Sales Navigator

The LinkedIn Sales Navigator remains one of the most popular tools available, with over 58 million companies using it to connect with prospects and open communications with qualified leads. As the name suggests, this is designed for LinkedIn only, enabling users to reach over 500 million people.

an image of Linkedin Sales Navigator UI on a laptop mockup
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Its built-in features include lead recommendations and advanced search filters to connect with the right buyers. Additionally, you can save searches and export contact information, making it easy to manage customer relationships and monitor prospects.

Key features

  • Tailored leads based on your search history
  • Advanced search filtering
  • Intelligent integrations with other B2B tools
  • Create buyer alerts
  • InMail messages


  • Free for one month
  • Sales Navigator Core for $79.99/month per user

3. ZoomInfo

ZoomInfo is another one of the biggest B2B contact databases, with over 150 million verified email addresses and 65 million phone numbers. High-performance sales teams should consider this the best choice for identifying leads at the start of the buying cycle.

screenshot fo ZoomInfo UI
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It contains databases from various leading industries, with IT and software being the standouts. Unlike other tools, ZoomInfo offers custom pricing exclusively after a sales call. Generally, its plans can be broken down into three pricing tiers, with no single-user pricing. Reports online reveal costs can be up to $10,000 per year for three users.

Key features

  • Web visitor tracking
  • Website chat
  • Data enrichment API
  • Integration with CRM and automation tools
  • Buyer intent insights


  • Free for 14 days
  • Custom pricing only

4. (Salesforce) is Salesforce’s proprietary B2B contact database. Its extensive database offers current contact information for some of the largest companies in the world. The standout feature of’s is its commitment to accurate, high-quality data, which is why the team offers cleansing and enrichment services.

screenshot of UI
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It also integrates with most CRM systems, even if you don’t use Salesforce’s solution. Ultimately, this is less of a B2B database and more of an entire suite for B2B marketing. Some of its other tools include lead creation, account enrichment, and data purging to develop your network.

Like ZoomInfo, all plans are customized based on your business’s needs.

Key features

  • Unified customer data profiles
  • Out-of-the-box data connectors
  • Performance tracking
  • 360 view of your customers


  • Free trial option
  • Demo mode
  • Custom pricing

5. RocketReach

RocketReach is the fifth and final data market leader for sales and marketing teams. Currently, RocketReach boasts a database of 35 million companies and 700 million professionals across an array of industries.

screenshot of RocketReach UI
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The platform’s strength lies in its high-quality data, boasting email deliverance rates of 98%. Additionally, RocketReach comes with tools and integrations to streamline outreach with intuitive automated prospecting.

Key features

  • Advanced search filters
  • CRM integrations
  • Email verification
  • Deliverability scores
  • Bulk lookups


  • Three free searches monthly
  • Basic plans start at $63/month
  • Custom plans

Improve your business-to-business (B2B) prospecting capabilities with Streak

Successful outreach campaigns start when teams start targeting the right prospects. Email remains one of the best channels for connecting with new leads and nurturing relationships with existing ones. With Streak, we make it simple to track, tag, sort, and filter your email contacts for more effective lead generation than ever.

Join the 750,000+ Streak users who’ve regained control of their inboxes and now grow their book of business in a more sustainable way. Get started in 30 seconds or less with the world’s top Gmail integration tool today.

Frequently asked questions 

What is a B2B contact database?

B2B contact databases contain lists of business contacts that have been verified for sales teams to use in prospecting and lead generation. These databases are made to integrate right into a sales rep’s workflow.

How do I find the B2B contact data of potential customers?

Contact details are gleaned from various sources, including company websites and social media channels. Contact databases are essentially a central archive of these efforts that sales reps can act on.

Why is it important to ensure data accuracy?

Data accuracy is critical because low-quality data wastes time and productivity. With data decay rates soaring, companies lose millions annually by acting on irrelevant and inaccurate data. Excellent B2B contact databases address this pain point with state-of-the-art tools that regularly check and recheck data.

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